I get fooled by a cool photograph and almost buy a dress
Exhibit A:

http://www.etsy.com/shop/chrystalshop
Ooh, it’s just so elegant, old fashioned, quaint, French, interesting and hmm, I guess the dress is OK, too.
This is an example of how good photography and/or editing can make or break your online sales.
Exhibit B:

http://www.etsy.com/shop/HopelesslyDevoted
Ask yourself: What is for sale here? Little lamb statues? The bow in her hair? Or the image of entering a world where you can lovingly gaze at lamb statues and still look sexy as sin?
I don’t know, but I want the lambs.
Exhibit C:

The collar is pretty weird, but what effect is she using on Photoshop? I like, I like.
And then there are the fashion creations that no amount of hot models, creative scenes or Photoshop can help.

http://www.etsy.com/shop/alterecoclothing
Hey, lady, you have your suspenders on upside down pleasedontbeatmeup.
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